You know that 10 or 20 pounds that you just can’t seem to lose? You do the right thing — eat kale or log time on the StairMaster — but the weight clings. You feel powerless.
It’s like that with our energy bills, too. Eighty-nine percent of us think we’re not using as much energy as we did five years ago, and almost one-half of us think our homes are energy efficient. But 59% also say our energy bills have gone up, according to consumer research by the Shelton Group, a marketing and advertising agency that specializes in energy-efficiency issues.
Call that the Snackwell’s effect, says Shelton Group CEO Suzanne Shelton. Basically, we’re saying, “I bought these CFLs so now I can leave the lights on and not pay more. I bought a high-efficiency washer and dryer because I want to do more laundry without paying more. I ate the salad, so I can have the chocolate cake.”
Unfortunately, that disconnect has led to defeat. We feel victimized by our energy bills and powerless to the point where we’re making fewer energy-efficient improvements. In fact, Shelton’s research shows consumers made only 2.6 improvements in 2012 compared with 4.6 in 2010.
Until the day we all get energy dashboards in our home, we’re here to help you understand why your energy costs are where they are and how you can take back your energy bills.
Hint: You need to do four or five energy-efficient things to see a difference; one or two won’t cut it. But — good news! — they don’t cost much to do.
By: Christina Hoffmann
